Yesterday, I updated you about a Rainforest Action Network (RAN) Twitter campaign that was designed to support the recent release of their “Cargill’s Problems with Palm Oil Report.” Just another battle in the overall palm oil crude war. In yesterday’s post, “Rainforest Action Network Twitter Campaign Fails . . . So Far,” I observed that [...]
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media. Insidious Competition Sponsored Links |
May 6th, 2010 | Tags: Cargill, palm oil crude, Rainforest Action Network, RAN, RAN-ICTI, retweet, Twitter | Category: Case Studies, Irregular Competition, Protests in Social Media, Rainforest Action Network, Rainforest Action Network Studies, Research, Social Media Campaign Analysis, Threat Index | One comment
In the Part 1 of “Friends of the Earth Doesn’t ‘Get’ Twitter,” I took a look at the strengths and weaknesses of the Twitter strategy of Friends of the Earth International (FOEI), the central organization of environmental NGO (ENGO) Friends of the Earth (FOE). In that post, I reviewed FOEI’s usage of Twitter on a [...] May 6th, 2010 | Tags: FOE, FOE-ICTI, Friends of the Earth, Irregular Competition, online activism, Social Media Campaign Analysis, Threat Index, Twitter, Twitter strategy | Category: Case Studies, Friends of the Earth, Friends of the Earth Studies, Irregular Competition, Research, Social Media Campaign Analysis, Threat Index | Leave a comment
Just a quick note on a developing anti-corporate social media campaign. On Monday, May 3, 2010, Rainforest Action Network (RAN) released a report entitled “Cargill’s Problems with Palm Oil.” This is the latest shot in the palm oil battle between several NGOs and commercial consumers of palm oil. To support the RAN promotion of the release [...] May 5th, 2010 | Tags: Cargill, palm oil, Rainforest Action Network, RAN, RAN-ICTI, retweet, Twitter | Category: Case Studies, Irregular Competition, Protests in Social Media, Rainforest Action Network, Rainforest Action Network Studies, Research, Social Media Campaign Analysis, Threat Index | Leave a comment
As you know, I periodically review, in a case study format, the strengths and weaknesses of various irregular competitors. Today, with this post, I begin a case study series on how Friends of the Earth (FOE) uses digital tools in the pursuit of its agenda. In today’s post, you and I will take a look [...] May 3rd, 2010 | Tags: FOE-ICTI, Friends of the Earth, Irregular Competition, online activism, Social Media Campaign Analysis, Threat Index, Twitter, Twitter strategy | Category: Case Studies, Friends of the Earth, Friends of the Earth Studies, Irregular Competition, Research, Social Media Campaign Analysis | Leave a comment
Here’s a quick post about one of the most ignorant, and silly, digital activist initiatives I’ve seen. In yesterday’s Vanity Fair was an article entitled “Misinformed Activists Boycott Brooklyn’s AriZona Beverages.” You probably already realize where I’m heading. According to the story, unorganized activist boycott actions have been taking place on Twitter with people announcing that, due [...] April 29th, 2010 | Tags: Arizona Iced Tea, Arizona immigration law, ignorance on Twitter, Twitter, unorganized digital activism | Category: Activism, Crowd Behavior, Humor, Protests in Social Media | Leave a comment
Corporate Watch. Do you know who they are? Well, Corporate Watch, located in London, UK, is a research organization with the objective: to examine the oil industry, globalistion, genetic engineering, food, toxic chemicals, privatisation and many other areas, to build up a picture of almost every type of corporate crime and the nature and mechanisms of corporate [...] February 16th, 2010 | Tags: anti-corporate, Anti-Corporatism, anticorporate, Competitive Intelligence, Corporate Watch, CorporateWatch.org-ICTI, Facebook, irregular competition threat index, MySpace, social media, social media campaign, socialist, Twitter | Category: Anti-Corporatism, Case Studies, Corporate Watch, Irregular Competition, Research, Threat Index | Leave a comment
Introduction Social media is an environment that is seemingly tailor-made for NGOs and activists to exploit. Among other characteristics, social media are accessible to almost everyone in the developed world. Social media are pervasive; more and more people use social media every day. Social media are inexpensive. And social media skew young. Because of these factors, economically, [...] February 4th, 2010 | Tags: Activism, NGO, social media, Strategy, Twitter | Category: Friends of the Earth, Greenpeace, Irregular Competition, Research, Strategy | Leave a comment
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