Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Insidious Competition

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Rainforest Action Network Twitter Campaign Fails . . . Still

Yesterday, I updated you about a Rainforest Action Network (RAN) Twitter campaign that was designed to support the recent release of their “Cargill’s Problems with Palm Oil Report.” Just another battle in the overall palm oil crude war. In yesterday’s post, “Rainforest Action Network Twitter Campaign Fails . . . So Far,” I observed that [...]

Friends of the Earth Doesn’t “Get” Twitter – Part 2

In the Part 1 of “Friends of the Earth Doesn’t ‘Get’ Twitter,” I took a look at the strengths and weaknesses of the Twitter strategy of Friends of the Earth International (FOEI), the central organization of environmental NGO (ENGO) Friends of the Earth (FOE). In that post, I reviewed FOEI’s usage of Twitter on a [...]

Rainforest Action Network Twitter Campaign Fails . . . So Far

Just a quick note on a developing anti-corporate social media campaign.

On Monday, May 3, 2010, Rainforest Action Network (RAN) released a report entitled “Cargill’s Problems with Palm Oil.” This is the latest shot in the palm oil battle between several NGOs and commercial consumers of palm oil. To support the RAN promotion of the release [...]

Friends of the Earth Doesn’t “Get” Twitter – Part 1

As you know, I periodically review, in a case study format, the strengths and weaknesses of various irregular competitors. Today, with this post, I begin a case study series on how Friends of the Earth (FOE) uses digital tools in the pursuit of its agenda. In today’s post, you and I will take a look [...]

Ignorance is No Stranger to Twitter

Here’s a quick post about one of the most ignorant, and silly, digital activist initiatives I’ve seen. In yesterday’s Vanity Fair was an article entitled “Misinformed Activists Boycott Brooklyn’s AriZona Beverages.” You probably already realize where I’m heading.

According to the story, unorganized activist boycott actions have been taking place on Twitter with people announcing that, due [...]

CorporateWatch.org Is Not Social?

Corporate Watch. Do you know who they are?

Well, Corporate Watch, located in London, UK, is a research organization with the objective:

to examine the oil industry, globalistion, genetic engineering, food, toxic chemicals, privatisation and many other areas, to build up a picture of almost every type of corporate crime and the nature and mechanisms of corporate [...]

NGO Social Media: Some Weakness in “Reach”

Introduction

Social media is an environment that is seemingly tailor-made for NGOs and activists to exploit. Among other characteristics, social media are accessible to almost everyone in the developed world. Social media are pervasive; more and more people use social media every day. Social media are inexpensive. And social media skew young.

Because of these factors, economically, [...]

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