In the Part 1 of “Friends of the Earth Doesn’t ‘Get’ Twitter,” I took a look at the strengths and weaknesses of the Twitter strategy of Friends of the Earth International (FOEI), the central organization of environmental NGO (ENGO) Friends of the Earth (FOE). In that post, I reviewed FOEI’s usage of Twitter on a [...]
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
Today, you and I will begin a case study analysis of the Rainforest Action Network as an irregular competitor. Not sure what an “irregular competitor” is? Check the definition here then. Okay. Ready? Let’s Start with Twitter In this post, the first in a series about the Rainforest Action Network as an irregular competitor, we’ll begin our case [...] |
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