Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Insidious Competition

Image of Insidious Competition: The Battle for Meaning and the Corporate Image

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Greenpeace Hypocritical in Social Web Action

In the recent Greenpeace direct action against Nestlé, which I have labeled as The Kit Kat Incident, early in the fray the NGO accused Nestlé, the target of the Greenpeace social media campaign, of censorship when Nestlé asked YouTube to delete a Greenpeace culture jamming protest video from the YouTube site. If you are unfamiliar [...]

CorporateWatch.org Is Not Social?

Corporate Watch. Do you know who they are?

Well, Corporate Watch, located in London, UK, is a research organization with the objective:

to examine the oil industry, globalistion, genetic engineering, food, toxic chemicals, privatisation and many other areas, to build up a picture of almost every type of corporate crime and the nature and mechanisms of corporate [...]

NGO Social Media: Some Weakness in “Reach”

Introduction

Social media is an environment that is seemingly tailor-made for NGOs and activists to exploit. Among other characteristics, social media are accessible to almost everyone in the developed world. Social media are pervasive; more and more people use social media every day. Social media are inexpensive. And social media skew young.

Because of these factors, economically, [...]

What’s Really Fueling the Increase in Energy Costs?

It’s always quite amazing that every four years the price of oil is blamed on the American administration, no matter who happens to be sitting at 1600 Pennsylvania.

Test Your Social Media IQ

Here’s a cute little test to see how much you know about social media.

Don’t Worry About MySpace.com? Don’t Worry. I Won’t.

Because I see social media as becoming a fast and socially-accepted substitute for human interaction.

Does Anyone Really Understand Social Media Language?

Maybe it’s just me, but I wonder why social media mavens can’t communicate clearly.

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