Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Anti-Clicktivists . . . You’re Missing the Big Picture.

Clicktivism, or slacktivism as some call it, is a significant phenomenon affecting irregular competition. What is it? Well, briefly, this newest “ism” refers to the act of people taking part in protest via the Internet. Internet protest is, of course, a central tactic in irregular competition.

Generally, and descriptively, it’s called clicktivism. But its critics called [...]

The Keys to “Anti-Slacktivism” Might Burn Corporations in the Butt

The ways to transition from slacktivism to digital activism have been debated in the social web for a while now. Recently, there was another entry in the on-going debate.

In an Ad Age Digital article, “How to Get the Social-Media Generation Behind Your Cause,” Ann Marie Kerwin writes about a TBWA Chiat Day study, “Social Activism [...]

Could Slacktivism Be the Next Big Thing?

In the digital world, most everyone keeps their eye out for what will be the “next big thing.” Usually it’s a technology, either hardware or software. Lately Google’s been hitting it hard and heavy on the forecasted next big thing stage, Google Wave and Droid.

But I’ve been thinking lately that the next big thing in [...]

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