Clicktivism, or slacktivism as some call it, is a significant phenomenon affecting irregular competition. What is it? Well, briefly, this newest “ism” refers to the act of people taking part in protest via the Internet. Internet protest is, of course, a central tactic in irregular competition.
Generally, and descriptively, it’s called clicktivism. But its critics called [...]
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The ways to transition from slacktivism to digital activism have been debated in the social web for a while now. Recently, there was another entry in the on-going debate.
In an Ad Age Digital article, “How to Get the Social-Media Generation Behind Your Cause,” Ann Marie Kerwin writes about a TBWA Chiat Day study, “Social Activism [...]
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In the digital world, most everyone keeps their eye out for what will be the “next big thing.” Usually it’s a technology, either hardware or software. Lately Google’s been hitting it hard and heavy on the forecasted next big thing stage, Google Wave and Droid.
But I’ve been thinking lately that the next big thing in [...]
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