In Part 1 of “How Does RAN Rank As An Irregular Competitor?,” you and I took a peek at the Rainforest Action Network’s (RAN) Twitter strategy and found that it was somewhat lacking. In Part 2 of this post series, we examined the Facebook strategy of RAN and found that it was quite a bit [...]
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
Today, you and I will begin a case study analysis of the Rainforest Action Network as an irregular competitor. Not sure what an “irregular competitor” is? Check the definition here then. Okay. Ready? Let’s Start with Twitter In this post, the first in a series about the Rainforest Action Network as an irregular competitor, we’ll begin our case [...] Chevron has been embroiled in an environmental case concerning their operations in the Amazon rainforest. The controversy and legal wrangling has been going on for quite a while. Just Google “chevron amazon lawsuit” and you’ll see what I mean. Today I’m not commenting on that case per se, but what I am commenting upon is a [...] |
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