Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Insidious Competition

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Know More About NGOs. After All, You Pay For Them.

Today, let’s discuss responsible consumption, which can cut in more directions than one. Let me explain.

A current topic discussed in the news is for consumers to assume responsibility for their purchases, taking steps to be as certain as possible that their purchases don’t support companies committing environmentally harmful acts or companies that may behave in [...]

Greenpeace Chooses Wrong Success Indicator

Last week I wrote about The Kit Kat Incident, a Greenpeace International direct action, staged in the social web, targeting Nestlé, and their Kit Kat brand, over palm oil ingredient sustainability issues. If you are unfamiliar with this protest, which grew into a somewhat unintentionally “target-amplified” PR debacle for Nestlé, you may read my post [...]

Two Sides to the Coin of Corporate Power

A quick idea for today.

Currently I am reading When Corporations Rule the World by David Korten. Among anti-corporate thinkers, this book is touted as one of the leading works in modern anti-corporate theory. I’m only up to page 65 so far, but I must say that, although overall I don’t agree with David’s point of [...]

NGO Social Media: Some Weakness in “Reach”

Introduction

Social media is an environment that is seemingly tailor-made for NGOs and activists to exploit. Among other characteristics, social media are accessible to almost everyone in the developed world. Social media are pervasive; more and more people use social media every day. Social media are inexpensive. And social media skew young.

Because of these factors, economically, [...]

NGO & Corporate Collaboration: How Far Does It Go?

In the field of issues management, it’s common knowledge that some corporations now “partner” with NGOs on various issues of “social concern.” That term “social concern” is often one that is defined by the NGO, rather than the corporation, by the way. So now, instead of an NGO and a corporation fighting tooth and nail [...]

Greenpeace CEO Makes “More” Than Exxon CEO?

Does the Greenpeace CEO make more than the Exxon Mobil CEO?

Well, yes and no. In terms of absolute dollars, no. Not even close. But, in terms of a percentage of their respective organization’s revenue, yes. More. Very much more.

In terms of compensation as a percentage of revenue, the Greenpeace CEO pulls in considerably more than [...]

The Marketplace Is Not Stupid

From much of my reading, I can see that the power of the NGO (non-governmental organization) is increasing. With regard to how that power affects business, my research shows that over the past decade NGO-influenced corporations are now becoming the norm rather than the exception. And from the projections I’ve read, it appears that that [...]

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