The Brilliance of Greenpeace

Ready for a little sarcasm today? Okay, then please proceed.

In a Marketing Week UK article from a few weeks ago, entitled “Greenpeace Warns Olympic Chiefs Over BP Partnership,” Greenpeace was reported as making a brilliant marketing recommendation. The article stated:

“Greenpeace has warned London Olympic chiefs that the 2012 Games risk being ‘tarnished’ by their partnership with BP.”

BP was reported as being a primary sponsor of the London Olympic Games scheduled for 2012.

These people at Greenpeace must have stayed up late to come to that conclusion. Such brilliance. (Okay . . . sarcasm over.)

Come on, Greenpeace. Your organization is known as a bunch of savvy marketers. Making such overly obvious pronunciations such as this one just diminishes your status. Were you that low on press releases on the day this one went out?

However, the story did provide me a good laugh on a very hectic day. So . . . thanks for the levity!

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