About

Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Anti-Clicktivists . . . You’re Missing the Big Picture.

Clicktivism, or slacktivism as some call it, is a significant phenomenon affecting irregular competition. What is it? Well, briefly, this newest “ism” refers to the act of people taking part in protest via the Internet. Internet protest is, of course, a central tactic in irregular competition.

Generally, and descriptively, it’s called clicktivism. But its critics called [...]

September 2nd, 2010 | Tags: , , , , , | Category: Activism, Irregular Competition, Protests in Social Media, Tactics, Threats | Leave a comment

The Keys to “Anti-Slacktivism” Might Burn Corporations in the Butt

The ways to transition from slacktivism to digital activism have been debated in the social web for a while now. Recently, there was another entry in the on-going debate.

In an Ad Age Digital article, “How to Get the Social-Media Generation Behind Your Cause,” Ann Marie Kerwin writes about a TBWA Chiat Day study, “Social Activism [...]

July 20th, 2010 | Tags: , , , , , | Category: Activism, Protests in Social Media, Tactics, Threats | Leave a comment

Friends of the Earth Doesn’t “Get” Facebook, Either

Recently, in a post entitled “Friends of the Earth Doesn’t ‘Get’ Twitter,” Part 1 and Part 2, I reviewed Friends of the Earth’s (FOE) usage of Twitter on Earth Day 2010. Earth Day is a critical day for any environmental NGO, yet, as you and I saw in those two posts, neither Friends of the Earth [...]

May 13th, 2010 | Tags: , , , , , , , | Category: Case Studies, Friends of the Earth, Friends of the Earth Studies, Irregular Competition, Research, Social Media Campaign Analysis, Threat Index | Leave a comment

Friends of the Earth Doesn’t “Get” Twitter – Part 2

In the Part 1 of “Friends of the Earth Doesn’t ‘Get’ Twitter,” I took a look at the strengths and weaknesses of the Twitter strategy of Friends of the Earth International (FOEI), the central organization of environmental NGO (ENGO) Friends of the Earth (FOE). In that post, I reviewed FOEI’s usage of Twitter on a [...]

May 6th, 2010 | Tags: , , , , , , , , | Category: Case Studies, Friends of the Earth, Friends of the Earth Studies, Irregular Competition, Research, Social Media Campaign Analysis, Threat Index | Leave a comment

Friends of the Earth Doesn’t “Get” Twitter – Part 1

As you know, I periodically review, in a case study format, the strengths and weaknesses of various irregular competitors. Today, with this post, I begin a case study series on how Friends of the Earth (FOE) uses digital tools in the pursuit of its agenda. In today’s post, you and I will take a look [...]

May 3rd, 2010 | Tags: , , , , , , , | Category: Case Studies, Friends of the Earth, Friends of the Earth Studies, Irregular Competition, Research, Social Media Campaign Analysis | Leave a comment

What’s Right with this Rainforest Action Network Video?

Yesterday, I blogged about an awful Rainforest Action Network (RAN) video. You may read my article on what was wrong with that video by clicking here. What was awful about it? It was awfully boring. Digital content of its nature should be sent to the “tired old video” home; there to live out the remainder [...]

April 23rd, 2010 | Tags: , , , , , , | Category: Activism, Case Studies, Irregular Competition, Rainforest Action Network, Rainforest Action Network Studies, Research, Tactics, Threat Index | Leave a comment

You Could Say That This Post Serves as My Annotated Resume – Part 2

This post picks up the story of how I became an analyst of “irregular competition” which we know here on Telofski.com to be anti-corporate activists and NGOs.

In the previous post, “You Could Say That This Post Serves as My Annotated Resume,” I discussed my foundational experiences and knowledge that support my current expertise in the analysis of [...]

March 4th, 2010 | Tags: , , , , , , , | Category: Personal Observations | Leave a comment
 
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