Greenwashing? How About "Fact-Washing?"

In a recent article entitled “Friends of the Earth fire back at corportate ‘greenwashing’ ,” Metronews.ca writer, Romina Mc Guinness, filed a story about how Friends of the Earth (FOE) has pointed out various incidents of what they, FOE, believe to be corporate greenwashing. Well, this story really isn’t news. Stories about corporate greenwashing pop up in the news now and again. Many of them emanate either from FOE, or Greenpeace, or another ENGO.

No, what I found interesting about this story, other than the fact that they misspelled the word “corporate” in their story title (yes, that new word “corportate” is theirs, not mine), is the way that Romina put a “foundation” of facts under her story.

After listing several instances of greenwashing, as per a FOE source which she listed in the article, Romina lists a greenwashing claim of her own, saying how “even coal companies are claiming to be environmentally friendly.” As an example she cites German power-provider, E.ON, who she says “has plans to build coal-powered plants, yet in its advertising campaigns, the company focuses on its renewable power sourcing schemes.” Then she says, “The facts speak for themselves — energy website electricityinfo.org states that between April 2008 and March 2009 E.ON’s portfolio was: coal 43.4 per cent, natural gas 45.2 per cent, nuclear 6.2 per cent and renewables a tiny 0.3 per cent.”

Well, the phrase “the facts speak for themselves” got me curious. I thought, “Who are these facts that are speaking for themselves and, by the way, who the heck is electricityinfo.org?” So, I did a bit of digging. It wasn’t difficult to find the answers to my questions.

FOE Plays Anti-Corporate Card

While recently reviewing the Friends of the Earth US (FOE) website, I saw that they introduced a new genetic engineering policy campaigner named Eric Hoffman. Congratulations to Mr. Hoffman. Perhaps at a future time, he and I can have some interesting discussions on issues of mutual concern. But I hope that those future discussions would be based upon better writing than that which I found in connection with Mr. Hoffman’s employment announcement.

As part of the FOE US introduction of Mr. Hoffman, FOE used the following lead-in passage:

Friends of the Earth is a fierce advocate of scientific progress, but corporations often seek profit from scientific developments with little regard for human health. We must take precaution (sic) to ensure new technologies don’t do more harm than good.

Now, I’ll put aside the minor spelling error in their second sentence. I’ll also put aside the fact that there was no date on this post, which is really just a “bush league” error when it comes to Website writing and management. Instead of those small errors, I’ll just concentrate on the meaning of the passage itself.

This approach of playing the “anti-corporate card” gets a bit wearisome, and is plainly just bad argumentation. The anti-corporate card to which I refer is the phrase, “corporations often seek profit from scientific development with little regard for human health.” Let’s take this phrase apart to see how it represents poor argumentation on the part of FOE and only weakens any argument that they are trying to make.

“Corporations often seek profit.” Yes. Okay, I can go along with that part. That is the function of a corporation, to seek a profit in its activities, many of which are directed at scientific developments. Thankfully they do that. Without profits, no one would ever get a merit raise in pay. And without scientific developments, people would be dropping dead from what are now, as compared to the past, “easily-cured” illnesses or from complications arising out of minor injuries. Now, let’s move on to the next part of the phrase and talk about “with little regard for human health.”

This part of the phrase conjures up a picture of research & development departments operated by zany, madcap scientists who indiscriminately toss new products out the door without adequately testing them, or at least without testing them to the satisfaction of government regulators within the jurisdictions in which their corporations do business. In my career, I’ve known many R&D personnel, and have found them to be painfully cautious and responsible personalities, almost to the point, perhaps, of being too cautious. I’ve yet to meet one who I would consider as either a businessperson or scientist with “little regard for human health.” If, indeed, these individuals, and the corporations for which they worked, “often” acted as portrayed by this phrase, their mad scientist-like lack of “regard for human health” would produce deadly products quickly killing thousands, drawing the ire of the marketplace, causing the corporation to lose revenue quickly, putting the

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