In a recent article entitled “Friends of the Earth fire back at corportate ‘greenwashing’ ,” Metronews.ca writer, Romina Mc Guinness, filed a story about how Friends of the Earth (FOE) has pointed out various incidents of what they, FOE, believe to be corporate greenwashing. Well, this story really isn’t news. Stories about corporate greenwashing pop up in the news now and again. Many of them emanate either from FOE, or Greenpeace, or another ENGO.
No, what I found interesting about this story, other than the fact that they misspelled the word “corporate” in their story title (yes, that new word “corportate” is theirs, not mine), is the way that Romina put a “foundation” of facts under her story.
After listing several instances of greenwashing, as per a FOE source which she listed in the article, Romina lists a greenwashing claim of her own, saying how “even coal companies are claiming to be environmentally friendly.” As an example she cites German power-provider, E.ON, who she says “has plans to build coal-powered plants, yet in its advertising campaigns, the company focuses on its renewable power sourcing schemes.” Then she says, “The facts speak for themselves — energy website electricityinfo.org states that between April 2008 and March 2009 E.ON’s portfolio was: coal 43.4 per cent, natural gas 45.2 per cent, nuclear 6.2 per cent and renewables a tiny 0.3 per cent.”
Well, the phrase “the facts speak for themselves” got me curious. I thought, “Who are these facts that are speaking for themselves and, by the way, who the heck is electricityinfo.org?” So, I did a bit of digging. It wasn’t difficult to find the answers to my questions.




