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A few weeks ago, to a bit of fanfare, Greenpeace USA unveiled their new Web site. After seeing the news story announcing this, which was titled “As Greenpeace unveils new website, environmental villains quake in their dirty boots,” with great anticipation, I rolled my browser over to the new site. A few minutes after I [...]
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Recently Greenpeace announced it’s corporate campaign against Facebook. The reason for the protest? Back in February of this year, Facebook announced that it will build a new server facility in Oregon, which will be powered by an electric utility that burns coal for power generation. This presents an interesting conundrum for Greenpeace, one that I [...]
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Recently, in a post entitled “Friends of the Earth Doesn’t ‘Get’ Twitter,” Part 1 and Part 2, I reviewed Friends of the Earth’s (FOE) usage of Twitter on Earth Day 2010. Earth Day is a critical day for any environmental NGO, yet, as you and I saw in those two posts, neither Friends of the Earth [...]
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In the digital world, most everyone keeps their eye out for what will be the “next big thing.” Usually it’s a technology, either hardware or software. Lately Google’s been hitting it hard and heavy on the forecasted next big thing stage, Google Wave and Droid.
But I’ve been thinking lately that the next big thing in [...]
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One reason social media have been getting so much hype over the past few years is that they are picking up the audiences from fragmented traditional media.
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