Recently Greenpeace announced it’s corporate campaign against Facebook. The reason for the protest? Back in February of this year, Facebook announced that it will build a new server facility in Oregon, which will be powered by an electric utility that burns coal for power generation. This presents an interesting conundrum for Greenpeace, one that I haven’t seen raised elsewhere. How?

Well, Greenpeace has no compunction about using Facebook, when it suits them, as a social media battle space in their anti-corporate campaigns. A free social media battle space, mind you. For example, they used Facebook in this fashion extensively and especially well in The Kit Kat Incident (a protest action and boycott against Nestlé) about which I wrote on this blog. And, in a recent Forbes interview with Greenpeace online specialist Laura Kenyon, Jeremiah Owyang wrote that Greenpeace claims over 1 million Facebook supporters which Laura indicated that Greenpeace would call upon in future campaigns.

So, if Facebook doesn’t accede to Greenpeace’s energy usage demands, and bow to the Greenpeace corporate campaign launched against Facebook – ironically enough on Facebook itself, will Greenpeace call upon its Facebook supporters to boycott Facebook in the same way Greenpeace called upon Nestlé customers to boycott the Kit Kat bar?

Will 1 million Greenpeace supporters suddenly disappear from Facebook, leaving Greenpeace scurrying to find a new, and free, social media battle space for future anti-corporate campaigns?

As the Brits say . . . not bloody likely.

Hypocrisy lives.