In yesterday’s post, I raised the problem of posts longer than 300 words and how most folks don’t like to read blog posts over that length. The solution? Post Jumps.
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
My research, and the research of others, has shown that blog readers prefer short posts to long posts. Often the content is rich, but the length is just too, too, too much. |
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