Media Bio

for Richard Telofski

Author of five books including the ground-breaking work, Insidious Competition, The Battle for Meaning and the Corporate Image, that discovers the people and groups who redefine the meaning of a company’s image by using the ever-increasing power of social media.

Expertise:
Activism analysis, competitive strategy, competitive intelligence, SWOT analysis, social media, online interaction analysis.
Education:
B.A. Communications & Sociology, Rutgers University
M.B.A. Marketing, Rider University
Professional History:

Current:

Previous:

  • Principal Consultant – eBusiness Analysts
  • President – The Becker Research Company, Inc.
  • Senior Project Manager – US Department of Commerce / New Jersey Economic Development Authority
  • Lecturer – Georgian Court University & Monmouth University
Media Interviews:
  • “Competitive Sleuth – Survival Guide,” U.S. 1 Newspaper (Princeton, NJ) – May 6, 1992, p.4
  • “Intelligence Chief Prefers Research Over Spying,” The Courier Post (Cherry Hill, NJ) – May 24, 1992
  • “Firm Digs Out Data on Clients’ Competition,” The Princeton Packet (Princeton, NJ) – June 2, 1992, p. B1
  • “Competitive Intelligence Pro Digs for Packaging Secrets,” Shelf Presence Magazine – January 1994
  • “Getting the Low-Down on Competition,” The Times (Trenton, NJ), February 25, 1994 –  p. D1
  • “We’re Afloat in Facts,” The Princeton Packet (Princeton, NJ), November 13, 1996 – p. 1
  • “Conehenge,” Interviewed on WOND-AM, Pleasantville, NJ – June 26, 2004
  • “Conehenge,” Interviewed on WCTC-AM, New Brunswick, NJ – November 19, 2004
  • “Creating Art for a Masculine Audience,” The Cranbury Press (Cranbury, NJ) – January 7, 2005, p. 1
  • “Pushing Local Business by Drawing on Nostalgia,” Bucks County Courier Times (Levittown, PA) – February 2, 2005, p. B1
  • “Welcome to Conehenge,” The Princeton Packet (Princeton, NJ) – February 25, 2005, Lifestyle Section, p. 17A
  • “Conehenge; The Story of Roger, the Jersey Schlub,” Commuter Week (Palisades Park, NJ) – March 7, 2005, p. 1
  • “Former Corporate Drone Draws on Experiences,” The Home News Tribune (New Brunswick, NJ) – Saturday, March 19, 2005, p B1
  • “Finding Inspiration in the Freezer Aisle,” The New York Times – Sunday, March 20, 2005, Arts & Entertainment, p. 10
  • “Plainsboro Artist is Amused by New Jersey,” The Home News Tribune (New Brunswick, NJ) – Sunday, June 4, 2006, p. D6
  • “The Success of the Schlub,” The Times (Trenton, NJ) – Sunday, October 15, 2006, p. E1
  • “Conehenge,” Interviewed on WDVR-FM, Delaware Township, NJ – June 2006
  • “Insidious Competition,” Interviewed on News 91.9, CKNI Radio, Moncton, New Brunswick, Canada – Tuesday, August 3, 2010 (Afternoon Drive Time). Listen to a clip from the interview by clicking here. (Clip courtesy of Rogers News 91.9. Used with permission.)
  • “The Dark Side of Social Networks” Interviewed on “London in the Afternoon with Alan Coombs” on  CJBK Radio, London, Ontario, Canada – Thursday, August 5, 2010 (Afternoon Drive Time). Listen to the interview by clicking here.
  • “The Other Side of Social Media” Interviewed on “The Geoff Currier Show” on  CJOB Radio, Winnipeg, Manitoba, Canada – Tuesday, August 17, 2010 (Mid-Morning Show). Listen to the interview by clicking here. (Then, select August 17, 2010 – 10AM. Interview starts about 15 minutes in.)
  • “The Dark Side of Social Media,” Interviewed on “The Morning Wake-Up Call” on WRHU-FM, Hempstead, New York – Thursday, August 19, 2010 (Morning Drive Time). Listen to the interview by clicking here. (Clip courtesy of WRHU. Used with permission.)
  • “The Insidious Competitors in Social Media,” Interviewed on “Pete & Jan in the Afternoon” on WRJN, Racine, WI – Monday, August 23, 2010 (Mid-Day Show).
  • “Insidiously Competitive Social Media,” Interviewed on “Mercer County Close-Up” on WZBN-TV, Trenton, NJ – Wednesday, September 1, 2010. Watch the interview. (Clip used with permission.)
  • “Social Media: The Deadliest Corporate Enemy,” The Toronto Sun – September 21, 2010.
  • “How to Protect Your Business from Terrible Taggers and Mommy Bloggers,” ITBusiness.ca – September 21, 2010.
  • “Why Social Media Could Be the Biggest Enemy of Your Business,” Central Valley Business Times, Podcast, October 11, 2010. Listen to the interview by clicking here.
  • “Terrorists . . . Pirates . . . and Mommies!,” AffiliatePortalSite.com, November 15, 2010. Listen to the interview by clicking here.
  • “Double Agent – Recognizing Your Real Competition,” TrendPOV.com, January 7, 2011, Watch the interview by clicking here.
  • “Leveraging a Meme,” Free America Talk Radio – Nationally Syndicated, Recorded for Broadcast – March 5, 2012.
  • “Anti-Corporate Activist Memes & Other Propaganda,” The Mike Siegel Show – Nationally Syndicated Radio – March 19, 2012. (Listen to the interview by clicking here. Select March 19,2012, 2nd hour. Starts at about minute 28.)
Quoted/Referenced In:
Books Published:
Publicly Available Professional Studies Authored:
  • The “Back Blog” Brief, How American Chiropractors Use Blogs to Converse with Patients & Prospective Patients, The Kahuna Content Company, Inc., May 2008
  • The ROI of Hotel Blog Marketing, The Kahuna Content Company, Inc. June 2008
  • The “Future Value” Blog Brief, How American Financial Planners Use Blogs to Converse with Clients & Prospective Clients, The Kahuna Content Company, Inc., June 2008
A Sampling of Articles Published:
Recent Speaking and Panel Participation:
  • “More Than Friending: Social Media & Communication in Business and Education,” panelist at The Future of Communication, 10th Annual Symposium, Baruch College, City University of New York, Friday, April 30, 2010. (see the video – click here)
  • Vocus Webinar, Featured Speaker, “What to Do About Reality Benders, Friendlies, and Nasties,” Thursday, May 19, 2011.
For Published Books by Richard Telofski, click here.
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