What is “irregular competition?”
The irregular competitor is more generally known as the privately-funded, non-profit activist organization, or NGO (non-governmental organization), pursuing an agenda of advocacy for a political, social, economic, or cultural objective when doing so competes with a company for the meaning of its brand or company image and reputation.
Irregular competition acts against a company’s interests and competes with a company for its reputation. They do this because they recognize that by attempting to influence, or even control, what a company or brand image means, the irregular competitor can employ the notoriety of a company’s reputation to achieve publicity and legitimacy for the agenda that the irregular competitor pursues.
For a more detailed description of irregular competition, please read my post entitled “Irregular Competition – The Newest Threat.”