What is “irregular competition?”
The irregular competitor is more generally known as the privately-funded, non-profit activist organization or NGO (non-governmental organization) pursuing an agenda of advocacy for a political, social, economic, or cultural objective when doing so competes with your company for the meaning of your brand or company image and reputation.
Irregular competition acts against your company’s interests and competes with your company for its reputation. They do this because they recognize that by attempting to influence, or even control, what your company or brand image means, the irregular competitor can employ the notoriety of your company’s reputation to achieve publicity and legitimacy for the agenda that the irregular competitor pursues.
For a more detailed description of irregular competition, please read my post entitled “Irregular Competition – The Newest Threat.”
