A few weeks ago, to a bit of fanfare, Greenpeace USA unveiled their new Web site. After seeing the news story announcing this, which was titled “As Greenpeace unveils new website, environmental villains quake in their dirty boots,” with great anticipation, I rolled my browser over to the new site. A few minutes after I [...]
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
On April Fool’s Day 2010, Rainforest Action Network Toronto (RANT) performed a direct action against the Royal Bank of Canada (RBC). Apparently to help spread their message, RANT made a video of the event and posted it on YouTube.com. Here it is below. After watching this three minute video three times, I still was not quite [...] I stumbled across an interesting article recently, actually without using Stumble Upon. The title is “Do You Have a Social Media Hub?” and explores the concept of landing pages, but in reverse. Shall we call them “take off” pages? The idea’s simple. The author of the article, Samir Balwani, suggests that especially for companies not maintaining [...] So, next time you’re on Twitter, or you see those Twitter follow notices coming into your emailbox. Be kind. Remember that it’s about a conversation. In Part 1, we discussed the “returns” of your competitor’s blog. Here we identify the actual “investments” that the competitor needs to make. Identifying the return on your competitor’s blog need not be as difficult as it may seem. In this report, we give you great ideas for analysis. They caught my feed and responded in less than 36 minutes. |
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