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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
As a result of Greenpeace India’s “Turtle vs. Tata” video game, it now looks like Greenpeace is going to have more than one lawsuit on its hands. The first lawsuit I discussed in my recent posts “Tatas Push Back” and “More Thoughts About Tatas,” where I wrote about how Greenpeace India has been sued in [...] Last Thursday I wrote about the case of Tata Industries suing Greenpeace for defamation. As I said toward the end of that article, it will be interesting to see how this case, brought by the Tatas, plays out because it is being adjudicated in a developing country. In this respect, this case differs from previous [...] In case you’re not conversant with the names of some of the lesser known international conglomerates, TATA is one of the largest companies on the planet. The Tatas to which I refer in the title of this post are the members of the family who run the conglomerate, not a reference to an American bodacious [...] In Argentina, Danone countered online slurs against their brand, Actimel (which is known as DanActive in the United States), in an interesting way. Instead of simply and only refuting those slurs, which they did, in addition Danone decided to demonstrate how elusive truth can be in the virtual environment, showing that what you read online [...] |
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