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Clicktivism, or slacktivism as some call it, is a significant phenomenon affecting irregular competition. What is it? Well, briefly, this newest “ism” refers to the act of people taking part in protest via the Internet. Internet protest is, of course, a central tactic in irregular competition.
Generally, and descriptively, it’s called clicktivism. But its critics called [...]
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As a result of Greenpeace India’s “Turtle vs. Tata” video game, it now looks like Greenpeace is going to have more than one lawsuit on its hands. The first lawsuit I discussed in my recent posts “Tatas Push Back” and “More Thoughts About Tatas,” where I wrote about how Greenpeace India has been sued in [...]
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Last Thursday I wrote about the case of Tata Industries suing Greenpeace for defamation. As I said toward the end of that article, it will be interesting to see how this case, brought by the Tatas, plays out because it is being adjudicated in a developing country. In this respect, this case differs from previous [...]
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In case you’re not conversant with the names of some of the lesser known international conglomerates, TATA is one of the largest companies on the planet. The Tatas to which I refer in the title of this post are the members of the family who run the conglomerate, not a reference to an American bodacious [...]
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The ways to transition from slacktivism to digital activism have been debated in the social web for a while now. Recently, there was another entry in the on-going debate.
In an Ad Age Digital article, “How to Get the Social-Media Generation Behind Your Cause,” Ann Marie Kerwin writes about a TBWA Chiat Day study, “Social Activism [...]
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In a Forbes article from a couple weeks ago, “When It Comes to Social Media, Many Marketers Jump the Gun,” Jeremiah Owyang, web-strategist extraordinaire, discussed the March-April 2010 Greenpeace assault on Nestlé, much of which was conducted within social media. I discussed this social media attack in an article series entitled “The Kit Kat Incident.”
Jeremiah, [...]
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In Argentina, Danone countered online slurs against their brand, Actimel (which is known as DanActive in the United States), in an interesting way. Instead of simply and only refuting those slurs, which they did, in addition Danone decided to demonstrate how elusive truth can be in the virtual environment, showing that what you read online [...]
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