Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Anti-Clicktivists . . . You’re Missing the Big Picture.

Clicktivism, or slacktivism as some call it, is a significant phenomenon affecting irregular competition. What is it? Well, briefly, this newest “ism” refers to the act of people taking part in protest via the Internet. Internet protest is, of course, a central tactic in irregular competition.

Generally, and descriptively, it’s called clicktivism. But its critics called [...]

How Not to Win Friends and Influence People – Greenpeace Style

I saw this brief news article the other day: “Greenpeace Closes Down BP Petrol Stations in Central London Energy Protest.” Posted on Bloomberg News, this article described how Greenpeace closed between 35 and 46 London BP stations, depending upon which source you believe – Greenpeace or BP, during the morning rush hour on Tuesday, July [...]

Hey Greenpeace, Protect the Turtle via the Law, Not Rhetoric

In response to the ongoing “Turtle vs. Tata” controversy, about which I have written several articles, Kumi Naidoo, the executive director of Greenpeace International, today published an article on The Huffington Post. Entitled “Tsk Tsk TATA – Rise Above SLAPP Suits,” Mr. Naidoo responded to the lawsuit filed by Tata Industries against Greenpeace.

The overview of [...]

The Keys to “Anti-Slacktivism” Might Burn Corporations in the Butt

The ways to transition from slacktivism to digital activism have been debated in the social web for a while now. Recently, there was another entry in the on-going debate.

In an Ad Age Digital article, “How to Get the Social-Media Generation Behind Your Cause,” Ann Marie Kerwin writes about a TBWA Chiat Day study, “Social Activism [...]

The Brilliance of Greenpeace

Ready for a little sarcasm today? Okay, then please proceed.

In a Marketing Week UK article from a few weeks ago, entitled “Greenpeace Warns Olympic Chiefs Over BP Partnership,” Greenpeace was reported as making a brilliant marketing recommendation. The article stated:

“Greenpeace has warned London Olympic chiefs that the 2012 Games risk being ‘tarnished’ by their partnership [...]

Rainforest Action Network . . . Shock and Kiddy Paper

This is the sixth post in the continuing series about Rainforest Action Network (RAN) and how it involves children in its campaigns against companies. To have a look at the previous five articles in the series, just click here.

Today’s post is a short one.

Recently RAN released a report regarding their assertion of how children’s book [...]

Rainforest Action Network, Youth, and the Double-Standard

This is the fifth article in a series about how Rainforest Action Network (RAN) involves children in its campaigns against corporations. To see any of the other four preceding articles, you may click here.

As I mentioned in the fourth article in this series, “Rainforest Action Network . . . One-Sided Teacher Resources?,” RAN has quite [...]

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