In a recent article about marketers, here, it was stated that an “overwhelming majority,” or 88% of those who responded, use some form of social media in their marketing programs.

Impressive.

But then the article also states the top three questions on those marketers minds.  The third most popular question was, “Where do I start?”

Seems that if 88% of respondents are already using social media in marketing programs, they’ve already started.

Just curious.  How does this add up?

I read a lot of surveys about social media usage in business. Recently I read another that made be chuckle. And it probably made the survey taker chuckle as well.