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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
Ready for a little sarcasm today? Okay, then please proceed. In a Marketing Week UK article from a few weeks ago, entitled “Greenpeace Warns Olympic Chiefs Over BP Partnership,” Greenpeace was reported as making a brilliant marketing recommendation. The article stated: “Greenpeace has warned London Olympic chiefs that the 2012 Games risk being ‘tarnished’ by their partnership [...] WARNING: This is a tongue-in-cheek post. Please enjoy it in the facetious spirit in which is was intended. After having a couple glasses of wine the other day, I was thinking about general activist and NGO strategies. Yes, sorry. Sometimes I think about business even when I’m relaxing. Here’s the thought that came to mind after [...] When you think of the anti-corporate movement usually images of protest and boycott come to mind, with all the rancor, derision, and conflict that come with such things. Think the word “anti-corporate” and our conditioning often leads us into the realm of serious, heavy, and sometimes troubling thoughts. Well, not today. Today, think cute. Think warm and [...] By the title of this post, I don’t mean that the U.S. Senate will vote by using XML. I mean that the U.S. Senate is making it’s past votes, its voting history, available in XML format. Read here for more information. Imagine the mashup possibilities here. They could be hysterical. Bloggers, on both sides of the [...] In a recent article about marketers, here, it was stated that an “overwhelming majority,” or 88% of those who responded, use some form of social media in their marketing programs. Impressive. But then the article also states the top three questions on those marketers minds. The third most popular question was, “Where do I start?” Seems that if [...] I read a lot of surveys about social media usage in business. Recently I read another that made be chuckle. And it probably made the survey taker chuckle as well. |
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