Fast Food for E-Business Marketers
High Street Press, 1999, 100 pages, ISBN 0-9674442-0-9 (Currently out-of-print)
Written at the dawn of the Internet meets business age, Fast Food for eBusiness Marketers gets to the heart of understanding the applications of the Internet to business pursuits. This book is written for beginners and intermediates alike.
Based on the ten concepts that make ebusiness fly, I set out rules by which marketers can navigate and profit. Short, punchy, and to-the-point, Fast Food for eBusiness Marketers gets to the nitty-gritty so that businesses of all sizes can use its information to drive their ebusiness or ecommerce efforts.
A quick read for anyone wanting to learn more about doing business on the Internet. Gather knowledge about how, why, where, and when the Internet works best in your business and learn about who is affected by it.
Currently out-of-print. Watch for updates.
Dangerous Competition – Issues in eCompetitive Intelligence
iUniverse, 2001, 160 pages, ISBN 0-595-17692-5, US$16.95 (paperback)
Using a punchy and take-no-prisoners style to look at the process of evaluating a business competitor at the dawn of the 21st century, Dangerous Competition blazes new ground and, in its journey, awakens the reader as to what truly makes a competitor dangerous here in the electronic age.
Concentrating not on the “physical corporation” but rather on the “virtual competitor,” Dangerous Competition examines the issues critical to the analysis of intelligence obtained about an ebusiness competitor. Rather than simply looking at the competitive intelligence retrieval process, a place where so many books have gone before, Dangerous Competition takes a different road and tells the reader what they should be looking for in the ebusiness competitor, what it means, and why it makes that competitor dangerous.
Still so relevant in today’s Web 2.0 world.
Available at Amazon.com. Click here.
Conehenge – The Story of a Jersey Schlub
Kahuna Content, 2006, 185 pages, ISBN 0-967-4442-1-7, US$18.95
In this work, I called upon my business experience to take a fun look at the trials and tribulations of commerce. Using a comic strip format, readers of Conehenge will learn about Roger Kruger, an ordinary New Jersey guy who, after 20 years of unending daily nonsense in a huge company, turns from “corporate dweebness” and gets in touch with his “Inner Roger” to start his own small business. That small business is a magazine which Roger names “Conehenge.” The strips chronicle Roger’s path through everyday small business insanity and his quest in making a semi-honest buck.
Available at Comixpress.com. Click here.
Insidious Competition – The Battle for Meaning and the Corporate Image
iUniverse, 2010, 396 pages, ISBN 9781450229104, List Prices: US$26.95 (paperback), US$36.95 (hard cover), US$9.99 (Kindle)
Anti-capitalist forces? Social media presents a threat like one never known to business before. Social media are the 21st century gossip factories; it’s the modern day equivalent of “back fence chit chat.” Social media are today’s coffee clotch discussion, but these discussions are on speed.
Web 2.0 enables ordinary people to talk about and trash your brand image in ways you can’t even imagine. And Web 2.0 affords less-than-ordinary people the opportunity to co-opt your brand image for purposes of their own agenda.
Insidious Competition is the only book of its kind to point out that “atypical competitor” who can damage your company’s reputation without leaving a trace; leaving you to figure what went wrong and how you are going to fix it.
Visit the book site at www.InsidiousCompetition.com. Available at Amazon.com, BarnesAndNoble.com, or via your favorite bookstore.
Living On a Meme – How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want
TO BE PUBLISHED IN SPRING 2012
iUniverse, 2012, approximately 300 pages, List Prices: To be announced, Will be available in hard cover, paperback, and Kindle versions
Living On a Meme is about the NGOs and activist groups that engage corporations adversarially and how they use “meme” to further their anti-corporate agendas. What’s meme?
Say the word as “meeeeeem.” The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today’s Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Through their “meme-mangling,” adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours.
Living on a Meme is compiled from a selection of articles published on Richard’s Web site, Telofski.com, between August 1, 2009 through August 10, 2010. But don’t worry. This book isn’t just a repackaging of blog postings. You’re going to get more than that. At the end of each chapter you will find bonus “Take-Away” analyses pointing out how what was just discussed relates to an NGO’s or activist’s reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You’ll also find in this book 23 exclusive articles that appear only in this book.
To be published during Spring 2012, sign-up here for notifications on the book.
