by Richard Telofski
iUniverse, 2010, 396 pages, ISBN 9781450229104, List Prices: US$26.95 (paperback), US$36.95 (hard cover), US$9.99 (Kindle)
From within social media, subtly, stealthily, and seemingly innocuously, insidious competitors do their work, some of it intentional and some of it not. To the unaware, harmless they may seem on the surface, but their effects are truly dangerous, threatening to undermine an economic system that serves and supports millions.
Your company’s corporate image is under an inexorable attack in the new business and social world of the 21st century. That attack won’t stop. Learn how to help preserve your company’s image, and along with it your job and your children’s future.
Here in his fourth book, Insidious Competition, Richard Telofski again blazes new ground and discovers a new form of competitor, one that is non-traditional, one that is atypical, and one that is even more deadly than the head-to-head competitors explored in his previous work, Dangerous Competition. Insidious Competition analyzes the opponents present within social media, those who compete for what your company name means. This new form of competitor “diddles the definition” and “mangles the meaning” of your company’s image. Because of this new competitor’s actions, your company, and you, suffer. Insidious Competition – The Battle for Meaning and the Corporate Image is a unique, first-of-its-kind work examining a previously unrealized destructive force in the business environment.
Insidious Competition looks at the different classes of this new business threat. Learn about classes of insidious competitors such as the “Reality Benders,” the “Friendlies,” and the “Nasties.” Find out about the types of insidious competitors within these classes. Types such as “Tagging Terrorists,” Mommy Bloggers, NGOs, Activists, Customers, Clients, Employees, Activist Stockholders, Labor Unions, and Culture Jammers.
Discover the characteristics of these new foes, explore the attack approaches that they use, and have a look at the tools they wield, devices like mutant conversation, snarkiness, and others. Learn how these insidious competitors employ principles of propaganda, how crowd behavior supports their attacks and gives them strength, and learn about the Five Factors of Insidious Competition and how those factors empower your new foe.
Yes. This new competitor is like nothing business has ever seen before. They are crafty, resourceful, stealthy, subtle, potentially deadly to your company’s reputation, and seemingly untouchable.
But don’t lose hope.
They are not invincible.
There is something you can do about this new and insidious competitor.
Within Insidious Competition you will find discussions on competitive strategies and tactics that can be applied against each type of insidious competitor, helping you on your way to dealing with this seemingly inexorable force.
Society and the way its communicates has changed, dragging business along for the ride. Don’t get road burn. Use Insidious Competition as a guide to navigating this new 21st century competitive highway.
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To download a FREE excerpt from the book’s Introduction, please click here.
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