rich-blog-photoTelofski.com is a blog authored by me, Richard Telofski. Makes sense, right? And the primary subject I discuss here is “irregular competition.” What is “irregular competition?” I’m glad you asked.

Irregular competition is activists, NGOs, or any other advocacy group that works against your company’s interests. Telofski.com is a news, education, and commentary blog about that irregular competition. Here I discuss the actions that these groups take against companies like yours, with specific attention to how these groups operate from within online and mainstream media. All of this is for the opportunity to better educate ourselves on how to deal with this new atypical competitor.

For more about irregular competitors, click here to read my post on this subject or see my forthcoming book entitled Insidious Competition – The Battle for Meaning and the Corporate Image. This work, my fourth book, is due out in June 2010. Click here for more info on the book.

As an analyst in digital activism, I practice at The Kahuna Content Company, Inc. where I specialize in critical and independent analysis of irregular competitors and how they impact your business from within both Web 1.0 and Web 2.0 environments and from within mainstream media.

Before Kahuna Content, I performed similar work, but it concerned more “regular” competitors. I founded and headed The Becker Research Company, Inc., one of America’s premier competitive intelligence consultancies. Working with Fortune 100 clients, I helped them predict competitive actions from their regular, “garden-variety” competitors, reducing surprises and assisting them in maintaining or increasing market share.

After Becker Research, but prior to my current consulting practice, I founded and operated eBusiness Analysts, a Web 1.0 strategy firm. When everyone was crazy for e-commerce, I advised various clients on a reasoned and measured approach to conducting business on the Internet. It was during that time that I wrote my second book which is entitled Dangerous Competition. For more information about Dangerous Competition, click over there on that icon you see in the right-hand column.

Prior to Becker Research, my previous experience in strategic counseling came from my work in a U.S. Department of Commerce program, the Trade Adjustment Assistance Program. As a Strategic Planning Officer in the TAAP, I designed strategic plans and advised American manufacturers who were adversely affected by foreign competitors.

Before my work for the USDOC, I was a professor of economics and marketing at Monmouth University and at Georgian Court University.

My educational resume sports a B.A. in Communications & Sociology from Rutgers University, and a M.B.A. in Marketing from Rider University. As a result of this unique background, I believe in analyzing both the soft and hard sides of business because without knowing both I think that a business analyst is really just wasting your time.

For more about me, check my View Richard Telofski's profile on LinkedIn or read my annotated resume.