Telofski.com is a news, editorial, education, and commentary blog authored by me, Richard Telofski. Makes sense, right? (Click here for the legal info.) And the primary subject I discuss here is “irregular competition.” What is “irregular competition?” I’m glad you asked.
Irregular competition is activists, NGOs, or other advocacy groups that engage business on various issues. Here I discuss the actions that these organizations take, with specific attention to how they operate from within online and mainstream media. All of this is for the opportunity to better understand this new atypical competitor.
For more about irregular competitors, click here to read my post on this subject or see my new book entitled Insidious Competition – The Battle for Meaning and the Corporate Image. This work, my fourth book, published in June 2010. Click here for more info on the book.
As a competitive strategy analyst, specializing in anti-corporate activism, I practice at The Kahuna Content Company, Inc. where I perform critical and independent analysis of irregular competitors, examining how they impact business from within both Web 1.0 and Web 2.0 environments and from within mainstream media.
Before Kahuna Content, I performed similar work, but it concerned more “regular” competitors. I founded and headed The Becker Research Company, Inc., one of America’s premier competitive intelligence consultancies. Working with Fortune 100 clients, I helped them predict competitive actions from their regular, “garden-variety” competitors, reducing surprises and assisting them in maintaining or increasing market share.
After Becker Research, but prior to my current consulting practice, I founded and operated eBusiness Analysts, a Web 1.0 strategy firm. When everyone was crazy for e-commerce, I advised various clients on a reasoned and measured approach to conducting business on the Internet. It was during that time that I wrote my second book which is entitled Dangerous Competition. For more information about Dangerous Competition, click over there on that icon you see in the right-hand column.
Prior to Becker Research, my previous experience in strategic counseling came from my work in a U.S. Department of Commerce program, which was managed by the New Jersey Economic Development Authority. The program was named the Trade Adjustment Assistance Program. As a Strategic Planning Officer in the TAAP, I designed strategic plans and advised American manufacturers who were adversely affected by foreign competitors.
Before my work for the USDOC, I was a professor of economics and marketing at Monmouth University and at Georgian Court University.
My educational resume sports a B.A. in Communications & Sociology from Rutgers University, and a M.B.A. in Marketing from Rider University. As a result of this unique background, I believe in analyzing both the soft and hard sides of business because without knowing both I think that a business analyst is really just wasting your time.
For more about me, read my annotated resume, have a look at my media bio, or check my Linked In Profile.