Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Insidious Competition

Image of Insidious Competition: The Battle for Meaning and the Corporate Image

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A Web of Activists?

Here’s an interesting quote regarding activists and their efforts to influence corporate policy:

That a one-man NGO armed with just a laptop computer, a Web site and a telephone calling card can, with his allies, influence a huge multinational corporation illustrates the role social activists can play in a world that’s going increasingly online.

This quote refers [...]

Psychic Profit is as Powerful as Monetary

There are many different types of competitors out there. The most well-know is the “garden variety competitor,” or the company with which you go “head-to-head” in your industry. This is the one that is the easiest to wrap your mind around. There are others, too many others. Some of which I’ll discuss [...]

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