In a recent article, Simon Dumenco discussed trends on Twitter. Stuff that is discussed on Twitter doesn’t qualify as a trend.
A trend is a change that occurs somewhat rapidly, at least rapid enough so that it is noticeable, and then lasts long enough to cause other changes. For example, the technological changes that were brought by mobile phones qualifies as a trend.
A fad is a change that also occurs quickly enough to be noticed, but then fades as quickly or more quickly than it appeared.
A fad is a more descriptive term of what occurs on Twitter.
Perhaps a new trend that might appear is that people will call Twitter trends Twitter fads.
Nah, probably not. Twitter trends sounds more alliteratively enticing.
