Archive for May, 2009

Sociological Hacking

Here’s a link to a really great resource about guarding against what I call sociological hacking.  Others call it social engineering, not the kind that the government tries to foist upon us, but the kind that hackers employ to get through the weakest defense of a computer network, the human mind.

The European Network & Information Security Agency has produced a great overview of the problem that presents itself in social networks: people masquerading as others to get into your friend or professional network.  Well, you may be thinking, “So what? What harm could that do to me?”  Probably nothing if you kept your virtual mouth shut.  But that’s not what social networks are about, are they?  SNs are about opening up and advising your friends and co-workers on you status, latest thoughts, latest activities, future activities, business trips, interactions with that guy or gal in the next cube, etc.

If there is someone in your network who’s not really who they claim to be, you might just be giving them juicy tidbits that they might be able to leverage against you.  Like what?  Well, like your birthdate for one.  Put that little tidbit together with other personal info that’s even easier to surf and voila you might just have yourself a nasty case of identity theft.  Or perhaps you like to update all on your travel status, taking a business trip here or there, or some personal time at some other location.  In certain circumstances, giving us that TMI is like putting a sign on your house saying, “Hey all you Nasties out there, there’s no one home here.”  A little, or perhaps a lot, of discretion should be practiced.

Well, anyway, check out the link and you’ll get a better picture of what I mean.

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To Trust or Not to Trust, That’s the Question.

In a recent article in Ad Age Digital, Judy Shapiro discusses the oft-ballyhooed Web 3.0 and what it actually means. She boils it down to a semantic web type of environment where intelligent agents are bounding about on the social web for you bringing you information recommended by others.

rock-inscribed-with-the-word-trust-l1She raises the question of how reliable that information will be if it’s brought to you by a paid “digital butler” rather than a trusted friend. Touché, Judy. That’s the essence of the social web. To have information passed to you by that friend you’ve come to trust. Not a digital butler than does your mercenaric bidding.

Too much today do people in social networks allow “friends” in that aren’t really friends. If you do that, well, then you really can’t trust highly those sources of information that they bring to you. Such a circle of friends might be analogous to that mercenaric digital butler, except they don’t get paid. Now that’s not to say that can’t become true friends; perhaps they can. But it’ll take time, likely more time than that required for making a friend in the physical world.

So, I’ll agree with Judy that until the trust factor increases, Web 3.0 might be elusive. Perhaps we can all make it less elusive by tending our friends-garden a little more closely.

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Fads Are Not Trends

In a recent article, Simon Dumenco discussed trends on Twitter.  Stuff that is discussed on Twitter doesn’t qualify as a trend.

A trend is a change that occurs somewhat rapidly, at least rapid enough so that it is noticeable, and then lasts long enough to cause other changes.  For example, the technological changes that were brought by mobile phones qualifies as a trend.

A fad is a change that also occurs quickly enough to be noticed, but then fades as quickly or more quickly than it appeared.

A fad is a more descriptive term of what occurs on Twitter.

Perhaps a new trend that might appear is that people will call Twitter trends Twitter fads.

Nah, probably not.  Twitter trends sounds more alliteratively enticing.

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Check the Chocolate Details, Please.

Recently M&M Mars launched a new product, Fling Chocolate.  They opened up a website named www.FlingChocolate.com.  Makes sense, right?  How elementary can you get?  Apparently not elementary enough.

mixed-candies-uid-11793941

This is just a picture of candy generally, not Fling specifically.

Looks like someone forgot to check URLs for the brand name “Fling,” because Fling.com is an adult dating site.  (I’m not linking to that site, but of course you’re free to go there on your own.)  Could this have been done by the same folks behind that controversial Skittles.com site?

Hmmm.

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Why is Network Solutions So Elusive?

Recently I was having trouble with the RSS feed on this blog. Who knows why? It’s just one of those things that happen without an obvious cause. And it’s one of those things that seem to right themselves without an explanation. That’s what happened here.

The other day the RSS feed for this blog wasn’t validating. I tried a few tricks to correct the problem, but no dice. So, with some reluctance, I called Network Solutions, my web service provider. Calling them is usually a pain in the neck. Oh, they’re very nice. But usually not very helpful.

After a fairly short wait, thankfully, I got through to Chris who was going to troubleshoot my problem. When I explained the problem he told me something like, “Well, the blog runs through WordPress, which we don’t support. So, I’m afraid that I can’t be of much help.” Yeah, I know that.

But this blog, Telofski.com, runs via WordPress on the Network Solutions server! I’m not running my own server, nor do I use a local copy of WordPress. Everything is running through Network Solutions.

If Network Solutions is offering a service, a WordPress blog in this case, and they charge me for that service, why don’t they support the service? What they are doing now is analogous to an auto dealer refusing to service a car battery because it wasn’t made by the car manufacturer.

Well, luckily and inexplicably, while I was waiting on hold I was pressing revalidation buttons trying to get the RSS feed to validate and just as Chris came on the line, the feed validated. My guess is it was something very technical and complex at Network Solutions like some technician sitting on the wrong button as he was eating his lunch. And then just as Chris came on the line, oooops, the tech finished lunch and got up. Problem solved. No thanks to Network Solutions assistance. And I’ve written about Network Solutions before and their less than satisfactory service.

My suggestion? Network Solutions change your name to Network Insolutions.

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Chrome Needs to Be Sold?

Here’s a link to a story about how Google is launching a viral campaign to encourage downloads of their browser, Chrome.  Click here for the link.

Perhaps they wouldn’t have to launch their own viral campaign if they had a better product.  I tried Chrome for less than a week and had to return to Firefox.  Why?  Well, for starters when using Chrome it’s not easy to bookmark sites.  Come on.  Bookmarking of sites?  That’s a basic function of browsers.  But for Chrome it’s not so basic.

If Google wanted to virally promote Chrome, one of the things they need to do is make a better product.  Then it’ll viral itself.  They wouldn’t need to mount a viral campaign.  You’d think a digital company like Google would understand that.

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Charleston’s Social

Recently I took a long weekend with my wife. We went to Charleston. The one in South Carolina, not West Virginia.

I hadn’t been to Charleston in quite a while. When I was a young pup practically out of college, the company I worked for then sent me to Charleston to open up a new district for them. I was tasked with setting up operations and hiring management staff. I almost hired myself for the manager’s job in Charleston, but for a variety of reasons, I didn’t. Shucks. It would’ve been a great life but, alas, had I stayed I probably would have never met my wife and that would have made life in paradise that much less sweet.

rich-in-charleston2

Rich at the College of Charleston graduation.

Upon my recent return I fell in love with the place all over again. This time I had the best of both worlds, my wife was with me. She’s been around the world literally twice, but she had never been to Charleston. She agreed with my feelings about the place. I’ve traveled to a lot of great places in the U.S. Hawaii, Alaska, California, Florida, Chicago (yes, Chicago is great). Coronado, CA was spectacular. But I’m afraid Coronado that you’ve been bumped by Charleston.

But relative to this blog and social media is that the people in Charleston are social, very social. And they use the original social medium; they chat with you.

My wife and I were walking along the seawall at the city’s battery area, a nice park at the foot of the peninsula on which Charleston sits. There were several guys there fishing. Poles leaning on the seawall railing, lines extended into the bay, hoping for dinner. Now, I say dinner because these guys didn’t appear to be the kind of folks who do this for sport. No, these guys appeared to fish for a living. Their living. But to a one, they each greeted us as we walked by and one even wished my wife “Happy Mother’s Day.” (It was the Friday before Mother’s Day.) I’ve got a life size picture of folks in New Jersey doing this, he states sarcastically. No, the only greeting I got when I returned to New Jersey was some panhandler at EWR asked me for $20 bucks to get his car out of impound. C’mon. I’ve heard that one before.

This wasn’t a singular occurrence either. There were others that were similar.

So, my point is that if you can just think of social media, especially using social media in business, as a conversation starter, like those guys fishing on the seawall, then life could be a lot sweeter.

Except for that panhandler at EWR.

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