Social media is about this; or social media is about that.
Naturally, in my profession I read a lot about social media. Everyday. And what I read more than any other statement about social media is that social media is about relationships. Well, that is true. After all, social media is called social. We use the media to be social, to build and strengthen relationships. But when it comes to business using social media, social media is about more.
For businesses to build a relationship with their customers is essential to success. But what we tend to forget in business is that business is about solving a problem; solving it better than someone else. And to do that builds a pretty good foundation for a relationship.
So next time you’re in a staff meeting wondering what social media is “about” just remember why you’re there in the first place. To solve someone’s problem. And if you use social media toward that goal, you’ll be that much more ahead of your competition.
