Last Friday at lunch, I was watching CNBC. During the Noon hour the show’s title is “Power Lunch.” Several times during the show, they hawked their Twitter presence and asked the audience to logon and follow. Well, I logged on, but I didn’t follow. Why?
At that particular time, the Power Lunch Twitter page had around 1500 followers, but Power Lunch was following only 7. Seven. That’s it. And a ratio of over 200 to 1 does not a conversation make. Certainly doesn’t, especially when you consider the nature of their tweets.
Their tweets don’t engage. They shout. Many of the tweets I saw were just simple announcements of who was speaking on the show at the time and what guest was about to appear. Who cares? You can get that info by just watching the show.
If social media is about engagement, and they wouldn’t call it social media if it wasn’t about engagement, then Power Lunch needs to be more engaging, and less shouting.
