Archive for April, 2009

Geek Squad Not as Geeky as Expected, or as Good

One of the PCs in our office has been having some problems for quite a while, so I decided to bite the bullet and call for help.  I called Geek Squad because I thought they knew what they were doing.  Not so much.

Cutting to the chase, the computer in question, which is the one on which I typed this post, is still having problems.  In fact, while typing this post Firefox crashed and lost several minutes of work.  Hang on a moment.  Let me save so I don’t lose more in case Firefox crashes again.

OK.  File saved.  Now it’s on autosave.

When Geek Squad showed up at my office for the appointment on Monday, April 13, 2009, I explained the PC’s recent behavior to the agent.  After several minutes of trying to explain the problems I wasn’t hopeful.  I still had a few more things to explain, but at that point he seemed checked-out and wanting to sit at the machine to do that voodoo.  So I let him.

After about an hour and a half of diagnosis, he couldn’t find “anything wrong with it.”  Curious.  If nothing was wrong with it, why would I call Geek Squad in the first place and why were we getting the following errors?

  • Security package not updating correctly.
  • Firefox crashing about, oh, eight times per day.
  • Irregular recognition of external hard drives.
  • OSA.exe error notices.
  • PC crashing periodically upon Outlook booting.
  • Generic host process for Win32 services on start-up, periodically.
  • Periodic notices at start-up that Windows had recovered from a serious error. (Yes. No kidding.  I think the most serious error was to buy a Windows machine in the first place.)
  • Periodic file checking notices in Outlook due to a file not closing last time Outlook in use.

Interesting that with all those problems he couldn’t find “anything wrong.”  So, instead of the $300 I was quoted when I called in for the appointment, the agent charged only $139 for their “Quick Fix Service.”  He went happily on his way.

But I wasn’t happy.

For days after the visit, the machine kept making the same errors, and new ones were added to its dastardly repertoire.

  • Upon shut-down, blue screen errors occurred saying there was a memory management problem.
  • Windows would not update automatically.
  • Software installation was disabled.
  • Outlook archive folders MIA.

I looked at the Geek Squad Service Agreement for information about warranty and here’s what it says:

Item 4 – Labor Warranty: Geek Squad guarantees services provided to you at your home or business for 30 days; however, for repairs necessitated by a virus or spyware, the 30-day warranty is valid only if the antivirus and antispyware protection for your product is installed or updated during repair or before you access the internet again.  If there is a problem with the service provided to you at the Geek Squad store and if you notify us at 1800 GeekSquad (1-800-433-5778) within the 30-day time period, Geek Squad will work to remedy your original problem quickly and at no cost.

So I called them.  Two service reps told me that the “Quick Fix Service” was exempt from their warranty.

HUH?  Where does it say that in the warranty?

The original problems were not caused by a virus or spyware, that much the agent determined.  So, they couldn’t pull that clause out on me.  After debating the semantics of the warranty statement with two service reps who just kept repeating the same company policy that the warranty doesn’t cover Quick Fix service, I told them that this incident would take one of two courses of action.

  1. They could honor their warranty and return an agent to my office to fix not only the original problems, but the problems that started to occur after their visit, which a reasonable presumption would say that they caused, and after such visit everyone could go away happy or
  2. Because I believed they were violating federal law by refusing to honor a stated guarantee, which was in writing, I would clear my desk of all my other work and make their life a living “heck” (yes . . . I said “heck” because I didn’t want to swear on a call I knew was being recorded).  I said unless they got me someone quickly I would complain to the Federal Trade Commission, my state consumer protection division, my county consumer protection agency, my municipal attorney, their municipal attorney, their county consumer protection board, their state consumer protection agency, my state’s attorney general, their state’s attorney general, and anyone else I could think of who might be interested in listening and who would bury Best Buy and the Geek Squad in paperwork inquiries and depositions from now until the next ice age.

The Geek Squad service reps told me there was nothing they could do, i.e., they chose the second alternative.

After I hung up with their reps, I reasoned that taking course #2 would cost me more time than the whole incident was worth.  It would, after all, be more cost-effective to chuck this piece of crap PC running Windows XP in the trash and buy a Mac.  But I thought I’d try one more thing first.  I started to tweet.  What a powerful tool.

I tweeted for almost an hour, sending the same tweet over and over and over and over and over, about how Geek Squad didn’t fix my problem, made it worse, and violated my warranty.  I knew they were “listening,” but I wasn’t sure if they’d respond.

They did respond, and in a short period of time.  An agent from the Best Buy Online Community called me and said he wanted to make things right.  Too bad I had to tweet for almost an hour to get them to do something they should have done upon a simple request to honor their warranty.  Cut to Scene 3.

I told the Online Community agent that I wanted them to fix the original problems, plus remedy the ones they apparently caused, and with a different agent since the first one didn’t find “anything wrong” and didn’t really give me the feeling like he knew what he was doing.  The Online Community agent did make an extraordinary effort to get another agent out to my office and relatively quickly.  I was impressed, but still disappointed that I had to make such an effort to get them to do something they should have done in the first place, like honor the warranty.

The second agent came to my office on Tuesday, April 21, 2009.  This guy seemed a lot more on the ball than the first guy.  My second agent listened attentively to what I was saying about the computer, he asked me questions before he started, and during his work on the machine.  Ultimately he diagnosed a few problems that he thought would be causing the original problems, which weren’t mentioned by the first agent.  To remedy those problems and those I suspected were caused by the first agent, he recommended that I change security software because he thought the packages I had might be causing some of the original problems.  So although there was no charge for the labor, he charged me $40 for a different security package.

After about two hours of work, he left.  And I felt a bit more confident about the machine.  But as I go through my work each day subsequent to the second visit, the machine continues to perform about the same as before the first visit.

I can only conclude that, as the second agent suggested, Windows will never run perfectly.  Like the old joke, if Microsoft made cars, the highways would be littered with crashes, resembling that of a battlefield.  No matter what these guys do, this machine will never operate as it should, and that really is the fault of Microsoft more than that of the Geek Squad.  And after all, the Geek Squad warranty does say “Geek Squad will work to remedy your original problem.” Their warranty does not guarantee satisfaction.  How can they really?  A Windows PC is such a mish-mosh of code, it’s about as susceptible to catching a bug as a preschooler in a classroom of drippy-nosed toddlers.

And with an inferior product such as Windows, how could they possibly guarantee satisfaction.

So, although I don’t blame Geek Squad entirely, I would caution anyone before they call Geek Squad, or any other PC fixer company, to consider the quality of Windows and then proceed from there.

The world now has another Apple customer.  I’ll be buying Macs soon.  And when I do, we’ll have a viking funeral for these PCs.  Hoping to get video.

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How Does this Add Up?

In a recent article about marketers, here, it was stated that an “overwhelming majority,” or 88% of those who responded, use some form of social media in their marketing programs.

Impressive.

But then the article also states the top three questions on those marketers minds.  The third most popular question was, “Where do I start?”

Seems that if 88% of respondents are already using social media in marketing programs, they’ve already started.

Just curious.  How does this add up?

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Make a Friend

Part of the goal behind using social media is making friends, not enemies.  It’s easy to make enemies; it’s more difficult to make friends.  Who said that?  I’m sure it was said before me, at least I hope it was.

Last week I became involved in a LinkedIn group conversation that started to go a little hairy, but fortunately didn’t get out of control, as these things sometimes can.  If you’ll read the conversation, which starts here, you’ll see that things got heated relatively quickly.  And you’ll also see that some of the comments made weren’t appreciated by some individuals in the group.  I’d have to say that, at first, I was one of them.

Reading through, you’ll see that I was “snarked” with a comment about a $15 economics textbook.  Now, I could have gone off the deep end over that one, because on the face it appears to be quite a smack.  But I thought twice before “speaking” once.  I imagined that commenter and I in a face-to-face conversation; and I also imagined him making that comment with a smile on his face and a lilt in his voice.  Nuances indicating that the comment was a just a friendly jibe, not meant to insult or demean.

Nuance is lost, or at least misplace, in social media.  Funny huh?  Since part of social media’s intent is about making friends.  Emoticons can’t carry all the weight that nuance has for centuries, nay millennia.  So when we mix it up on the social web, we must be aware of that and choose our words carefully, and read over, at least once, what we’ve just written before pushing the Send button.  When reading it over, if what you’ve written seems like it could be misconstrued in terms of the emotions, then write about the emotion that you wish to convey.  Put it in words instead of leaving it up to the roulette wheel of interpretation.  Say what you mean, yes.  But on the social web we must also say what we imply.

Seems like a lot of effort?  Well, yeah.  It is.  But then making friends isn’t always easy.  Oh, and speaking of making friends?  That commenter that jibed me about the economics book?  Shortly thereafter we spoke on the phone, he initiated the conversation by the way.  And since then I feel like a found a new friend.

Amazing ain’t it?

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Tweeting from Church

New and different is partly what defines social media.  Now there’s a church in North Carolina which encourages its congregants to tweet while the service is in progress.  Talk about religion keeping up with the times.  What a novel idea.

In a way, this reminds me of the late 60’s.  During that time of social change, many churches were beginning to incorporate folk music into their services, rather than just rely on the tried and true choral types of music.  Some liked it, others not so much.  But what happened at that time, in those churches, was an increase in attendance.  Why? Because the service was more relevant to its audience.  If communication isn’t relevant, what’s the point?  The use of Twitter in the church services mentioned above is, at least indirectly, credited with increased church attendance.

So, is Twitter the right social media tool to use in a church service.  I don’t know.  But if it’s helping people connect, and spread a mesage that they feel is valuable and doing so in a relevant way, with an increase in church attendance, then why not go for it?  As Father Mulcahy said in a M*A*S*H episode that I saw recently, “There’s more than one way to skin a spirit.”

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What is Social Media About?

Social media is about this; or social media is about that.

Naturally, in my profession I read a lot about social media.  Everyday.  And what I read more than any other statement about social media is that social media is about relationships.  Well, that is true.  After all, social media is called social.  We use the media to be social, to build and strengthen relationships.  But when it comes to business using social media, social media is about more.

For businesses to build a relationship with their customers is essential to success.  But what we tend to forget in business is that business is about solving a problem; solving it better than someone else.  And to do that builds a pretty good foundation for a relationship.

So next time you’re in a staff meeting wondering what social media is “about” just remember why you’re there in the first place.  To solve someone’s problem.  And if you use social media toward that goal, you’ll be that much more ahead of your competition.

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Follow Others As You Would Have Them Follow Unto You

You may see me on Twitter as @RichardKahuna.

Now, as a personal policy, I try to follow everyone who follows me.  It’s only polite, and after all we are trying to have a conversation.  So a numerically balanced convo, I think, is the way to go.  There are some exceptions to my personal policy, though.

Occasionally, I’ll get followers who really don’t have much relation to my business or hobbies.  I check their profile, and most who follow me are related professionally or have an interest in the same hobbies as I.  But some are not related or don’t have a common interest.  It’s those I don’t follow back.  I’m not really interested in following those who have another cash rich plan for my business life, or those who can improve my spirit overnight.  And there are plenty of those on Twitter.

So generally I’m balanced numerically, followers vs. following.

But there are others on Twitter who aren’t even close to being balanced, followers vs. following; and a lot of those are media companies.  They want you to follow them, with their tweets that aren’t much more than just a rehash (no pun intended) of what’s already on their air or in their pages.  You know who I mean.  I’ve blogged about some of them before.  They’re not interested in a conversation, just another “channel” to broadcast their message.

And that’s not what social’s about.

So, next time you’re on Twitter, or you see those Twitter follow notices coming into your emailbox.  Be kind.  Remember that it’s about a conversation.

Follow others as you would have them follow unto you.

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CNBC Asks for Followers, but Doesn’t Follow in Return

Last Friday at lunch, I was watching CNBC.  During the Noon hour the show’s title is “Power Lunch.”  Several times during the show, they hawked their Twitter presence and asked the audience to logon and follow.  Well, I logged on, but I didn’t follow.  Why?

At that particular time, the Power Lunch Twitter page had around 1500 followers, but Power Lunch was following only 7.  Seven.  That’s it.  And a ratio of over 200 to 1 does not a conversation make.  Certainly doesn’t, especially when you consider the nature of their tweets.

Their tweets don’t engage.  They shout.  Many of the tweets I saw were just simple announcements of who was speaking on the show at the time and what guest was about to appear.  Who cares?  You can get that info by just watching the show.

If social media is about engagement, and they wouldn’t call it social media if it wasn’t about engagement, then Power Lunch needs to be more engaging, and less shouting.

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