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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
One of the PCs in our office has been having some problems for quite a while, so I decided to bite the bullet and call for help. I called Geek Squad because I thought they knew what they were doing. Not so much. Cutting to the chase, the computer in question, which is the one on [...] In a recent article about marketers, here, it was stated that an “overwhelming majority,” or 88% of those who responded, use some form of social media in their marketing programs. Impressive. But then the article also states the top three questions on those marketers minds. The third most popular question was, “Where do I start?” Seems that if [...] Part of the goal behind using social media is making friends, not enemies. It’s easy to make enemies; it’s more difficult to make friends. Who said that? I’m sure it was said before me, at least I hope it was. Last week I became involved in a LinkedIn group conversation that started to go a little [...] New and different is partly what defines social media. Now there’s a church in North Carolina which encourages its congregants to tweet while the service is in progress. Talk about religion keeping up with the times. What a novel idea. In a way, this reminds me of the late 60’s. During that time of social change, [...] Social media is about this; or social media is about that. Naturally, in my profession I read a lot about social media. Everyday. And what I read more than any other statement about social media is that social media is about relationships. Well, that is true. After all, social media is called social. We use the [...] So, next time you’re on Twitter, or you see those Twitter follow notices coming into your emailbox. Be kind. Remember that it’s about a conversation. At that particular time, the Power Lunch Twitter page had around 1500 followers, but Power Lunch was following only 7. Seven. That’s it. And a ratio of over 200 to 1 does not a conversation make. Certainly doesn’t, especially when you consider the nature of their tweets. |
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