But had J&J sought to engage the “offended” asking for positive input, such a move would have served J&J greatly not only by saving the explicit cost of trashing an entire campaign, but also by saving the implicit cost of the lost opportunity to develop a relationship with a large segment of consumers.
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Think about this. Really think about this. It appears that Jacques is describing an environment which is much like social media. Social media address the individual from within a group. Alvin Toffler in Powershift thought that the “crowd” was the first mass medium, sending messages from the “ruled” to the “ruler.” We can apply that model to the situation of social media’s use in everyday people communicating with the companies that make the goods and services the people buy. Then we got the confirmation email from the vendor directly. They gave us the user name to use and for the password they said to contact them. Oh and yes, that confirmation email also said that we shouldn’t hit reply on that email because that email box isn’t monitored. Rome wasn’t built in a day, and neither are physical or virtual communities. Learn about some of the rules of community that can help lead you to success. It isn’t really “news.” It’s more like a choreographed drama. More reality “show” than objective reporting, actually. But it figures. Because humans are more able to relate to a continuing story, like a drama, than just an endless stream of facts. |
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