Just a short post today.
In my daily travels through business-related social networks, I see a great many posts and lamentations about how “big” business doesn’t take social media seriously.
I think all that hand-wringing is misplaced. Why? One sterling example, at least, comes to mind.
In the November 2008 Motrin video incident, after the Motrin Moms attacked J&J for a video ad posted on their site, and on YouTube and other sites ad nauseum, J&J removed the “offending” video from their site and issued an apology. (I’ll examine in detail this entire incident in a later post.)
If social media wasn’t taken seriously by “big” companies, why would J&J have removed the video?
