I read a lot of surveys about social media usage in business. Recently I read another that made be chuckle. And it probably made the survey taker chuckle as well.
In a recent survey from Social Trenz, it was discovered that the most significant barrier to social media marketing program creation is “lack of knowledgeable staff.” Indeed, 46% of respondents felt this way. Okay. That’s a legitimate concern. Yet it seems rather odd since social media is such a new tool. What do they expect? But that’s not the funny part. The funny part is this.
In this survey, of marketers who do not participate actively in social media marketing when asked how knowledgeable they were about social media, two-thirds responded that they were either “very” or “somewhat” knowledgeable. Huh? Seems kind of odd that 46% said there was no knowledgeable staff to create a program, but 66% said that they themselves were knowledgeable.
I just love information like this. Keeps the brain sharp while providing a smile.
