Talking trash about someone or something today is easy. Social media makes it that way.
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
Today’s post references ENISA designated Threat SN.5, Linkability from Image Metadata, which is shown on page 3 of the ENISA white paper. Do we treat our competitors using social media in their marketing mix as “bad” competitors; applying against them the requisite strategies needed for such rivals? Maybe it’s time to rethink that? There has been much written recently about the marketing opportunities available to corporations who employ social media in their marketing mix. No doubt about it. There are many and great opportunities there. But there’s no free lunch. About a month ago, I had a problem with an internal application, a widget, on LinkedIn.com. After trying several times to get the widget running correctly, without success, I deleted it, figuring I’d just move on. Corporate blogging is often a great communication strategy for a company, but many companies don’t undertake this method of communication for several reasons. One is simply that they just don’t know about what to write. When it comes to assessing competition, companies often don’t see the forest but for the trees. |
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