Instead of “attacks,” I’ll use the term “semantic strikes” to refer to the insidious modification of meaning in an effort, by opposing forces, to alter the image of a company. Insidious indeed. Semantic strikes, whether intentional or unintentional, can be used in brand redefinition campaigns.
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I thought, “Is this a genuine inquiry? Perhaps for a partnership? Or is this a quick and easy method of identifying potential competitors?” In other words, was this guy on a fishing trip? It could be either.
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In Part 1, we discussed the “returns” of your competitor’s blog. Here we identify the actual “investments” that the competitor needs to make.
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Identifying the return on your competitor’s blog need not be as difficult as it may seem. In this report, we give you great ideas for analysis.
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Today’s post discusses a threat example of how sensitive company information may be extracted through use of social networks. Not through anything like surreptitious interaction, mind you. But simply by harvesting it.
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Now, I’m not saying that Mommybloggers are mindless automatons like The Borg. Wait a minute. Maybe I should say that. After all, posts of that nature are notorious as link bait and traffic attractors. And they really fill out the comment column, too.
But I will say this . . .
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Given that humans are human and people make mistakes, even the most careful of us, you as a social network member at some point will likely give up a little kernel of knowledge about your business or about your company.
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