I spend a considerable amount of time reading cultural and social trend forecasts. Like anything else, some are great and others a lot less great. In their quality they vary. But one way they don’t vary is this . . . they’re “hard.”

Perusing some pages of the book the other day I came across the idea of allowing employees to get closer to customers. Very relevant given the orientation of today’s social media intiatives. “Giving employees full access to company information means that much present management must change.”