What goes around, comes around. Blogrolls may not seem important on the surface, but down deep they do some important work.
A Blogroll is a listing of other blogs which are provided to readers as a link to complementary or otherwise interesting information. A Blogroll also serves a function of building important inbound links and relationships. How?
Often, when blogger B finds that their blog is listed in blogger A’s Blogroll, blogger B will reciprocate by listing blog A in blog B’s Blogroll. The way the Blogroll listing is originally found is that it shows up on the blogging software’s administration page.
Links bring traffic to the blog from other blogs. Readers of other blogs will peruse the blogroll and often click through to blogs listed on the Blogroll. (A cute blog name will improve your chances of getting clicked upon in a Blogroll). This process, by definition, creates interactivity between the two linked blogs.
These inbound Blogroll links are also important because they are used by search engines to rank the importance of blogs and thereby their order in search engine results. In the “mind” of a search engine, importance is directly related to the number and quality of links that point to a blog. So having a Blogroll is a tool used in getting a link to your blog on another blog, and in improving your blog’s search engine ranking, which also goes toward increasing interactivity.
What goes around, comes around.
