Richard Telofski

 

 

 

 

 

 

 

Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.

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Comcast Buys Plaxo

Last week it was announced that Comcast had acquired Plaxo, the social networking site. Apparently the plan is to integrate the social site into the television offerings. You know, show recommendations, stuff like that.

Well, show recs are OK with me. But while I’m relaxing with an episode of Lost, I don’t want to be IMing with people I IMed all day long. Quite frankly at 10PM I’ve had enough of banal social network convos for the day and I just want to kick back.

Has Comcast really thought this through? Did they actually do any market research?

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