A few days ago News Corp. announced that we shouldn’t worry about MySpace.com. They said that Fox Interactive, of which MySpace.com (one word, Alex) is a part, would fall short of revenue expectations for the year, but that growth is expected. I have no fear.
Why?
Because I see social media as becoming a fast and socially-accepted substitute for human interaction. I see an American society that is increasingly narcissistic, which is driven by prosperity. I see an American society that is becoming increasing alienated from its own neighbors, which is at once driven by that same prosperity and the necessity to work to pay for prices and taxes that don’t relent. In such a society, social media invites us, draws us in, as a quick remedy to finding meaning within a lifestyle that precludes the more time-consuming, and richer, version of human interaction, face-to-face.
Oh, I don’t worry. Social media can’t help but grow within such a context. The only variable is how long will it take.
