Since the days of silent movies, people have loved the “serial” and they haven’t failed in keeping audiences involved.
“Tune in to see what happens next week.” “To Be Continued.” These are two phrases that television viewers have had to contend with for decades. Hearing this phrase at the end of a show sends groans across the living room. But as much as we hate to hear these words at the end of a television show, these phrases have kept us coming back. Again and again. The same concept can be used in blogging. Instead of calling it a serial, we call it an article series.
An article series is just what it sounds like. A series of articles posted to a blog over a short period of time. For a professional’s blog, I don’t recommend stringing out a series over a succession of weeks. In the fast-moving blogosphere, people just won’t pay attention that long. But creating your series over a number of days is perfectly acceptable, and probably very strategic. Since business blogs should ideally post a minimum of once per day, an article series stretched over the better part of a week is a great tactic to employ to get readers coming back over a specific time period. This tactic can, and does, work very well for professionals like financial planners, accountants, lawyers, etc.
So, yes, you’ve guessed it.
I’m splitting this post into pieces. You’ll need to return on Monday to hear some specific suggestions on topics professionals can use in article series to capture the attention of their readers.
See what happens Monday. To be continued. Don’t miss it!
