In my 1999 book, Fast Food for eBusiness Marketers, I wrote about how the web was going to kill of the brand.
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There’s an expression out there in webville, “Information wants to be free.” Let’s discuss. For work I’ve been reviewing how some professionals use social media in the promotion of their services. Often the content is rich, but the length is just too, too, too much. Yes. Increasing your promotions during recession takes money, and guts. But now there’s a very effective way to increase that promotion, and not substantially decrease your bank account at the same time. |
 
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