After I recommend to my clients that they should post blog articles everyday, they often whine, “But I don’t have the time. I have too much to do. I can’t post EVERY day.”
Well, do you want your business blog to be effective or not? I retort. After which I usually take a short look at their blog and discover that it’s anything but short. Meaning, their posts are just too dang long. How long? Try 1000 words plus. Often the content is rich, but the length is just too, too, too much.
Now, I’m well aware that there are two schools of thought on this issue. Long, interesting, detailed posts vs. short, less detailed posts. I’m in the latter camp. But that doesn’t mean that I’m against rich, interesting, deeply detailed content. A blogger can have it all. Frequent and short posts with richly detailed content. Here’s how.
Break your posts into smaller pieces.
Did you hear a heavenly choir resound a Halelujah when you read that last sentence?
After reviewing my client blogs and finding long, long, long posts, but with interesting content, I simply advise my clients to keep doing what they’re doing. But instead of posting one ginormous article per week, I say break it down into smaller pieces. No more than about 300 words should do it. Liberal use of the “In Series” WordPress plug-in, or one compatible with your blogging platform, should do the trick. By using a plug-in like this, you’ll be able to break down long posts into a series of connected, easily navigated articles.
In doing this you’ll get the best of both posting schools of thought: short, easily read posts that are rich and deep in subject matter. AND you’ll save time!
Perfecto.
