I’ve been following Michelle Golden’s blog for a while now. She’s a marketing consultant in the area of professional practices marketing.
Recently she posted that there are 38 accounting firm blogs. She defines these blogs as those written by properly certified accounting professionals and targeted at defined customer segments. In other words, I suppose her tally does not include accounting blogs that are written for other accountants wherein they discuss the newest methods and the idiosyncrasies and nuances of counting accrued bean cash method fund accounting assets. So. Only 38, huh?
That’s hard to believe. Now, don’t get me wrong. I’m not questioning the number. I’m sure Michelle has her tally correct here. She is an expert in this area, after all. But that only 38 accounting firms would see the value in business blogging just boggles my mind. Probably amazes her, too. I found a similar seemingly unbelievable discovery in recent study I completed about chiropractor blogs. You may read about that on my company’s site at KahunaContent.com.
Blogging is custom-made for individuals wanting to establish themselves as experts. There aren’t a whole lot of other jobs where more expertise is required than in accounting. And it’s a profession where expertise is actively sought by those wanting to hire the service.
What better way to display it than through a blog?
Richard, I just found this post via a new click-thru to my blog. What an amazing snap-shot to two-and-a-half years ago! I don’t know whether it’s impressive or just as stunning but over two years later and we are still only flirting with having 200 CPA blogs. Comparatively there are over 4000 lawyers blogging, that said… several are blogging to one another and not for clients. But still. Subtract, say, 60% for that purpose and, well, accountants are still lagging far behind. I’ll check out your work on chiropractic… that seems like a dandy specialty to blog about. I’d found a dentist who had AMAZING results with his blog (brb…searching for link to post…. http://goldenmarketing.typepad.com/weblog/2009/01/dentist-is-shining-professional-service-blog-example.html )
Well, thanks a ton for linking through, and for the kind words. Now to get more professionals blogging!!!