Here’s something that just blows my mind, and it’ll probably blow your’s as well.
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Richard Telofski is a competitive strategy analyst. Specializing in anti-corporate activism, he examines the actions of "irregular competitors" (i.e., activists and NGOs) and how those organizations impact business from within online and offline media.  |
Yes. It’s from the inimitable Groucho Marx. He had, and still has, a point. Drama says social media requires involvement, participation, or what Marshall Mc Luhan described as a “cool” medium. There are only X number of content readers out there. And now they’re spending some of their time not reading, but creating. Back in 1997, when I worked for a different consulting company, I was in charge of running the company’s email discussion group, a forerunner of Twitter type stuff. In my 1999 book, Fast Food for eBusiness Marketers, I wrote about how the web was going to kill of the brand. |
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