Well? Is using social media really branding? Yes and no.
Branding is the total sum of marketing efforts to create an impression of a product or service in the marketplace. Branding takes a while; it’s not an overnight sensation process. Neither is social media.
Social media’s not going to give you an overnight slug of sales the same way an ad campaign might. Sorry, but social media’s a long, sometimes drawn-out process, just like the overall branding effort. Social media’s certainly part of the branding process. An important part. Giving your brand that personal touch is an imperative in having it move up to the top of the charts in your industry. And if you haven’t got the patience, don’t even attempt using social media in your branding program.
Or if you’re a lousy conversationalist, dump the idea altogether.
