This morning while perusing my news feed headlines I saw a story from The Jamaica Observer entitled “The ROI of Social Media.” Always seeking out other opinions about return on investment from social media, I clicked on the article. What a disappointment.
The author, Yvonne Grinan-Nicholson, wrote eloquently about social media in general, defining it, commenting about how it can be used in business (especially in Jamaica which is where she lives), telling us about how social media is now the way of the world (that’s debatable, but that’s a topic for a different post) and then entreating those who aren’t using social media to “get with the programme” (again, debatable).
I, foolishly, kept looking for the discussion about return on investment. I never found it.
This article is just another of those many posts with teaser titles. They fake you in, but then don’t deliver. A lot like some girls I dated when I was young.
Being somewhat annoyed I thought I’d leave a comment. I clicked on the comment link and was greeted with this:
To our valued readers:
The Talk Back service has been suspended until further notice. We apologize for any inconvenience caused.
Sincerely,
JAMAICAOBSERVER.COM Internet Team
Note: Editorial comment can still be made to editorial@jamaicaobserver.com
Gimme a break. This publication posts an article about the greatness of social media, which was actually disguised under another topic, and then doesn’t even allow comments.
How utterly stupid.
Not having any opportunity to make a comment, I decided to write my own post. Your reading it. I thought I’d trackback to their article but, no surprise, no trackback URL was provided.
The take-away?
- Don’t give people false impressions. Give articles titles that pertain to the subject matter.
- And don’t write about how social media facilitates a discussion and then provide no tools to enable that discussion.
