Let me tell you seven (7) quick ways to fail at blog marketing.
- Write your blog posts in standard marketing lingo. Tell the reader how great your company, product, or service is. You’ll drive readers away in droves.
- Don’t enable comments. Do this and you’ll see failure getting larger and larger in your business rear-view mirror.
- Ignore comments. If you don’t take the failure method recommended above in #2 and do enable comments, then if you ignore them, the bad comments along with the good, you’ll be sure to annoy your readers and they’ll stop reading your blog. They might even stop patronizing your business.
- Don’t install an anti-spam plug-in. Let all those ads for car dealerships and prescription drugs designed to make you a hot lover appear on your blog.
- Appoint the person in your company with the worst writing skills as the company blogger.
- Spam other blogs with useless comments.
- Live with unrealistically high expectations. Think that blogging will solve all of your company’s problems. Expect 50 million unique visitors in the first two weeks of your blog. Be very disappointed when that doesn’t happen.
If you take all seven of these suggestions, I can just about guarantee that you won’t be satisfied with your blog marketing effort. Then you’ll be able to join all those “I told you so” naysayers out there.
Wouldn’t that be comfortable?
