If you’re a businessperson sweating the specter of an upcoming recession, read on.
An article appeared in Adweek on Wednesday, 2/6/08, forecasting that social media spending would likely increase, at the expense of traditional media, during any upcoming recession.
The article points out what I’ve been saying all along; that setting up social media initiatives for business is a relatively low-cost, yet effective, undertaking. The article sights an example of a major manufacturer seeing a social media program being four times more effective than a similar program in traditional media. That’s a heck of an improvement.
Given that kind of return it’s hard to argue about using social media in any kind of economy, growing or recessionary.
Now as far a recession actually occurring, that is still anyone’s guess. I’m not sure if it’s going to happen. What I am sure of, though, is that if we keep talking about it as approaching, and if the mainstream media keep telling us that a recession is coming or that we may already be in one, then a recession is what we’ll get.
The take-away here is that social media are very cost effective and can be used successfully in any economic environment.
